white paper


Improving health with data

White paper examines data sharing for public benefit.



The use of personal data for research purposes is a contentious issue in the U.K. health system. OptumLabs partnered with the London School of Economics to examine public attitudes towards the use of data in the health sector and how these views can be shaped.

Key takeaways 

  • Negative public attitudes towards data have been reinforced by previous NHS failures.
  • The public supports data sharing if they see there is a public benefit.
  • The public strongly believes health research is important.
  • The public is concerned about commercial involvement.